美国局势严峻| 4.5万港口工人大罢工，破产企业激增，富翁撤离，跨境卖家如何应对？

跨境知道
2024年10月08日 15:43
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据BWC中文网报道，美国即将引来史上最混乱的时期，各种负面事件层出不断：美股大跌，华尔街恐惧指数VIX暴涨20%；东海岸和墨西哥湾沿岸的36个港口约4.5万名码头工人大罢工；油价暴涨；伊以紧张局势加剧；数千富翁清场式撤离美国，企业破产数量正在激增。以上种种事件让E姐惊呼和怀疑美国是不是正在走向破产，而我们跨境卖家又应如何积极应对如此窘境？

据BWC中文网报道，美国即将引来史上最混乱的时期，各种负面事件层出不断，包括：美股大跌，华尔街恐惧指数VIX暴涨20%；东海岸和墨西哥湾沿岸的36个港口约4.5万名码头工人大罢工；油价暴涨；伊以紧张局势加剧；数千富翁清场式撤离美国，企业破产数量正在激增。

以上种种事件让E姐惊呼和怀疑美国是不是正在走向破产，而我们跨境卖家又应如何积极应对如此窘境？

多元化供应链

10月1日起，美国将开始近50年来首次大规模罢工，导致全美约一半的供应链中断，每天给美国经济造成约50亿美元的损失。跨境卖家的货物运输必遭受严重影响。因此，除了传统的海运，卖家应考虑增加空运或铁路运输的比例，以减少对单一运输渠道的依赖。

提前备货

罢工正继续，但卖家们应通过多渠道运输提前在海外仓库储备关键商品，以减少因港口罢工造成的延迟。

关注市场动态

美股大跌，富翁逃离，美国破产企业数量激增表明美国市场存在更加严重的不确定性，卖家应密切关注市场动态，评估潜在风险。

油价波动应对

油价暴涨可能增加运输成本，卖家可以通过提前锁定能源价格或采用节能措施来降低成本。

图片来源于东方财富

财务风险管理

加强财务管理，确保有足够的流动性和应急资金，以应对富翁撤离和企业破产数量激增带来的市场波动。

合规经营店铺

在不稳定的经济环境中，合规性尤为重要，卖家应坚持白帽打发，保住店铺大本营。留得青山在不愁没柴烧。

客户有效沟通

美国形势动荡，各种不稳定因素会引发订单完成时效，因此，卖家应注意提前与客户沟通可能的延误和服务中断，维护客户关系和信任。

以美国工人罢工导致延误收货为例，以下为客服邮件模板：

Dear Customer,

Thank you for your recent purchase from our Amazon store. We hope you are enjoying the anticipation of receiving your new item. However, we are reaching out to inform you of a development that is beyond our control and will affect the delivery timeline of your order.

Due to the ongoing strike at the port, which is a key transit point for our shipments, there has been a significant disruption in the logistics operations. This unfortunate event has caused a delay in the arrival of goods, including your order. We understand the inconvenience this may cause and we sincerely apologize for any disappointment this delay may bring.

Solution and Assurance:

1.Order Status Monitoring: We are closely monitoring the situation and are in constant communication with our logistics partners to ensure your order is delivered to you as soon as it becomes possible.

2.Compensation: As a token of our apology for the inconvenience caused, we would like to offer you a [discount/coupon/gift] that you can use on your next purchase from our store.

3.Priority Shipping: Once the port situation is resolved, we will be upgrading the shipping of your order to ensure it reaches you as quickly as possible at no additional cost to you.

4.Regular Updates: We will keep you updated with the latest information regarding the port strike and the expected new delivery date for your order.

5.Customer Support: If you have any questions or concerns, please do not hesitate to contact our customer service team. We are here to assist you and make this situation as smooth as possible for you.

We value your business and your patience during this time is greatly appreciated. We are committed to providing you with the best service possible and are working diligently to resolve this matter.

Thank you for your understanding. We look forward to fulfilling your order and continuing to serve you in the future.

Best Regards,

[Your Name]

Customer Service Team

[Your Amazon Store Name]

通过上述措施，相信卖家们能更好地应对美国市场的不确定性和潜在风险。旺季当前，不管形势如何严峻和变化，卖家们都应踏实守住我们的店铺，除了站内搜索优化（SEO）之外，还可通过站外引流方式为产品提升排名，增加曝光和提升转化率。小牛站外全网首创推出“效果付费”模式，2单起收费，不收保证金，海量资源和专业团队匹配资源，让卖家安心推广！