顺应2月份春节和情人节的热点，如情侣表、情人节、中国服装等商品的搜索频次有明显上升。商家应在顺应流行趋势和热点的基础上，做好商品的上新和备货。<img src="http://dingyue.ws.126.net/2021/0514/a2f69f95p00qt2vqb005jc000p001p4m.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;"> <img src="http://dingyue.ws.126.net/2021/0514/a6ece870p00qt2vqb000gc000p0005um.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;">用户在选购香水时，比较倾向于选择大品牌香水，且对品质保证有较高要求，相关搜索词中出现：香水正品、正品Dior香水等。在购买大品牌香水之前，大部分用户会倾向于先购买小样进行试用，所以“香水小样”的搜索频次也较高。用户试用满意后会直接搜索大容量香水，如“100 ML Dior香水”“100 ML Burberry香水”“200ML CK香水”，可见用户对大品牌香水具有较高的忠诚度，复购率较高。头盔方面，以摩托车头盔为主，除了全脸型和掀盖型等常规头盔外，还出现了女士头盔的搜索，商家可结合女性特点，可顺势开发出可爱简约的女士头盔新品，如粉色、绿色、红色等都是不错的选择。作为新晋热门商品的头盔，其可开发的空间还很大，如以下用户直接搜索的头盔品牌，INDEX 、HJC、 Ducati、 BILMOLA、DADDY等，目前大部分商品还处于空白状态，商家可尽早对这些品牌进行开发、上新，抢先占据市场。<img src="http://dingyue.ws.126.net/2021/0514/e4cc6206p00qt2vqb0073c000p002vrm.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;"> <img src="http://dingyue.ws.126.net/2021/0514/8191dcdcp00qt2vqb000ic000p0005um.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;">迎合情人节的热点，2月份的搜索热词中，情侣表的搜索次数较上月有所提升。手表一直都属于平台的热门搜索商品之一，除了热门的Casio G-shock和Baby-G系列手表外，用户对手表的材质也较为重视，以金属表带为主，其次为皮质表带。&nbsp;除此以外，用户在手表颜色方面倾向选择金色，出现了“金色手表”、“金色Casio女表”等搜索词，金色是泰国的吉祥色，该颜色比较符合用户的消费喜好。其次为红色和白色，浅色系的颜色符合大学生群体的审美需求。商家要及时掌握用户的喜好，有针对性地设置上新比例和推广重点。<img src="http://dingyue.ws.126.net/2021/0514/e6617d58p00qt2vqb0050c000p001sum.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;"> <img src="http://dingyue.ws.126.net/2021/0514/9d5b95d8p00qt2vqb000jc000p0005um.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;">由于泰国大学生主要为校外租住宿舍，居住空间有限，产生了收纳方面的需求，比如衣柜、抽屉柜、鞋柜、置物柜等，都是可以深入挖掘的方向。1月份中下旬处于开学季，大学生需要添置日用品，柜子的搜索次数较上月提升明显，飙升率达770.37%！2月中国春节来临前，大多数商家都提前发布了放假通知，此时用户较为关注的是库存是否充足和配送时长，飙升热词中出现“有库存”的搜索词。可见在节假日期间，做好备货，提高配送时效，有助于提高用户对于店铺的好感和信任度。除此以外，今年1月权志龙在IG上发了一张疑似 Peaceminusone标志小雏菊徽章与NIKE 刺绣字样的照片，短短几分钟就引起了几十万粉丝注意。因此2019年发售的Nike air force 1&nbsp;搜索量在2月份又飙升了一番，可见韩流对于当代年轻人消费趋势的显著影响。所以商家要紧跟热点潮流，即使是已发布过的款式也可以有第二个春天。<img src="http://dingyue.ws.126.net/2021/0514/d1c55f46p00qt2vqb0061c000p001ssm.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;"> <img src="http://dingyue.ws.126.net/2021/0514/ea16c59bp00qt2vqb000ic000p0005um.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;">运动鞋、箱包和手表是用户搜索的热门类目Top3。目前平台用户对该类目商品的搜索日趋精准和细化。相关商家既要做好基础单品的上新和备货，同时也要结合热点和用户的喜好，积极开发新品，纵深挖掘用户需求。<img src="http://dingyue.ws.126.net/2021/0514/e5462035p00qt2vqb005vc000p001ssm.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;"> <img src="http://dingyue.ws.126.net/2021/0514/27c70126p00qt2vqb000hc000p0005um.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;">品牌Top 30 分别为&nbsp;Nike、Coach和Casio，这3个品牌分别呼应热门类目，由此可见用户在搜索热门类目商品方面受品牌的影响较明显。商家要结合品牌的上新及时更新最新商品，抓住用户的注意力。值得注意的是，Non-品牌的搜索量也有逐渐上升的趋势，表明相关产品受到的关注度越来越高。针对热门品牌开拓更多的供应链，也不失为另一种选择。<img src="http://dingyue.ws.126.net/2021/0514/308ad46dp00qt2vqb003fc000p001sum.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;">

顺应2月份春节和情人节的热点，如情侣表、情人节、中国服装等商品的搜索频次有明显上升。商家应在顺应流行趋势和热点的基础上，做好商品的上新和备货。用户在选购香水时，比较倾向于选择大品牌香水，且对品质保证有较高要求，相关搜索词中出现：香水正品、正品Dior香水等。在购买大品牌香水之前，大部分用户会倾向于先购买小样进行试用，所以“香水小样”的搜索频次也较高。用户试用满意后会直接搜索大容量香水，如“100M

Thisshop 2021年2月热搜词一览-跨境知道

Thisshop 2021年2月热搜词一览

不知不觉，4月份快结束了，夏天就要来了。泰国的气温也是夸张地达到30°C，消费者对于美妆防晒和家电风扇的购物需求很是高涨，让我们来看一下4月份的热销品类吧！#1月度热销品类<img src="http://dingyue.ws.126.net/2021/0518/23e049f8p00qta57b001pc000w400i5m.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;"> 学生白领一直都是美妆品类的主要消费群体，无论在哪个月份，总能保持着很高的热度。而防晒用品随着天气的变化，逐渐挤入热销品类的行列。<img src="http://dingyue.ws.126.net/2021/0518/c45c1a18p00qta57b002cc0010t00h3m.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;"> 对于泰国一年四季热、雨、旱的特点，电风扇、空调扇长期处于热销榜。一些居家清洁电器跟平价空气净化器深受欢迎。<img src="http://dingyue.ws.126.net/2021/0518/5c8c9952p00qta57b002bc0010u00fam.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;"> 直播、短视频风口的出现，日产品牌相机受到消费者的喜爱。并且对于泰国消费者在户外旅游时，相机是必不可少的东西<img src="http://dingyue.ws.126.net/2021/0518/a40f31ccp00qta57b001bc0010t00b8m.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;"> 电脑配件的热销离不开电竞游戏的火爆，加上疫情的复发，电子游戏也成为了人们在家中消遣的娱乐项目。<img src="http://dingyue.ws.126.net/2021/0518/0de394a4p00qta57b001pc0010q00b6m.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;"> 当然，大部分人不玩电子游戏的时候，会选择买一些体育用品来锻炼，让人们待在家也不会变得那么懒惰。<img src="http://dingyue.ws.126.net/2021/0518/8dabaf0dp00qta57b001ic0010r00cam.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;">#25月重点扶持品类<img src="http://dingyue.ws.126.net/2021/0518/6df74d5ap00qta57b009pc0011g00awm.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;"> 4月持续火热的品类，5月我们重点扶持，但是选好品类的同时，品牌也是格外重要。#3热销品牌榜<img src="http://dingyue.ws.126.net/2021/0518/3523d095p00qta57b001yc0011800hfm.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;">#4跨境潜力品牌榜<img src="http://dingyue.ws.126.net/2021/0518/bd109ec4p00qta57b002ec0011800hgm.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;">#5重点类目选品推荐那到底什么样的产品能获得消费者的“芳心”呢？接下来，小编就带你一探究竟。潮流美妆类<img src="http://dingyue.ws.126.net/2021/0518/f1be304dp00qta57b00r5c000xf00jem.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;">厨房家电类<img src="http://dingyue.ws.126.net/2021/0518/d1bbdb8fp00qta57b00i8c000x900j9m.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;">相机摄影类<img src="http://dingyue.ws.126.net/2021/0518/3ec33b2ep00qta57b00dmc000x300jcm.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;">电脑平板类<img src="http://dingyue.ws.126.net/2021/0518/406fe25ep00qta57b00jqc000x400jim.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;">户外旅行类<img src="http://dingyue.ws.126.net/2021/0518/3566a2edp00qta57b00q2c000x700jjm.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;">#65月活动日历<img src="http://dingyue.ws.126.net/2021/0518/804f1ecbp00qta57b001kc000qx00jhm.png" style="box-sizing: inherit; border: 0px; display: inline-block; vertical-align: middle; width: 679px; border-radius: 4px; white-space: initial;"/><span style="box-sizing: inherit; font-size: 20px; -webkit-font-smoothing: antialiased; position: absolute; right: -15px; top: -15px; width: 25px; height: 25px; z-index: 99; color: rgba(51, 51, 51, 0.45); cursor: pointer; opacity: 0; transition: all 0.3s ease-in-out 0s; font-family: iconfont !important;">聪明的小伙伴已经点赞收藏啦，跟着小编走，爆单选品有，赶快一起备战5月大促吧！

不知不觉，4月份快结束了，夏天就要来了。泰国的气温也是夸张地达到30°C，消费者对于美妆防晒和家电风扇的购物需求很是高涨，让我们来看一下4月份的热销品类吧！#1月度热销品类学生白领一直都是美妆品类的主要消费群体，无论在哪个月份，总能保持着很高的热度。而防晒用品随着天气的变化，逐渐挤入热销品类的行列。对于泰国一年四季热、雨、旱的特点，电风扇、空调扇长期处于热销榜。一些居家清洁电器跟平价空气净化器深受